Synopsis: Most people frame things in standard frames without thinking. This piece challenges that assumption, walking readers through the hidden costs of off-the-shelf framing (size mismatches, cheapmaterials, lack of customisation) and introducing the concept of bespoke framing as a long-term investment in both aesthetics and preservation. Include side-by-side comparisons of a standard frame vs a custom frame for the same piece of art – same visual impact, entirely different longevity.
Finish with a brief introduction to the On The Wall process and a CTA to request a consultation.
